Blue turns to anthracite - The family-run, traditional company with headquarters in Hardheim, Germany, is modernizing its image. The updated brand identity emphasizes Eirich's internationally oriented sustainability and digitization strategy.
Hardheim, May 2022: For over 150 years, Eirich has been known in many industries for its outstanding process know-how and the high quality of its products and services. Eirich's technologies are the quality-determining stage of production in many industries. Now the company's appearance and the brand Eirich have been modernized also with regard to new markets and media. The new corporate design creates trust and presents Eirich as a modern, pioneering and at the same time traditionally based company. The clean, simple design symbolizes the technical competence and years of experience in mechanical and plant engineering.
New brand identity for a global and timeless appearance
The industry is in a constant state of change. The markets are becoming increasingly dynamic, and with them the customers' requirements. Digitalization likewise offers a great opportunity, but also requires a change in thinking - from a specialist for individual machines to a system partner for process technology. "With our new appearance, we want to adapt our image to the needs of today in order to remain fit for the future in times of constant change. We have achieved this so far with our innovative technologies and now we want to communicate this competence even more to the outside world with a new design," says Stephan Eirich, shareholder and managing director in the fifth generation. "Our goal with the new corporate design is to build a strong, global visual identity that, uniformly worldwide, reflects our corporate values."
With a refreshed logo, contrasting color schemes for different application areas, fresh icons and a new typeface, Eirich is modernizing and sharpening its global brand presence. Through the brand refresh, the company aims to differentiate itself more strongly from the competition and create a sustainable, digital and global brand experience. Eirich's slogan 'Pioneer in material processing' remains at the heart of the brand. That is why the traditional company has redesigned its appearance to be even more concise and with a view to a sustainable and digital world. At the same time, Eirich does not want to lose sight of its roots and tradition. The current relaunch of the website shows the first changes of Eirich's new appearance.
Eirich with new exhibition design
Due to the pandemic, many trade shows have been cancelled in the last two years. Eirich wants to be more present again in 2022 with a new look. With the use of new furniture, lighting, materials and a new color family, the company wants to stand out from other exhibitors. At CERAMITEC, Eirich will present its new trade show appearance for the first time.
The Eirich brand refresh was designed and accompanied by freelance graphic designer Mona Hübner.